what’s it gonna take?

literally nobody wanted the new LG phone, so we asked people on twitter what it would take to get them to switch. and then we made their weird dreams come true.


we also hooked people up with a year’s supply of instant ramen, sharks with frickin’ laser beams attached to their heads, and a single share of stock in wendy’s. here’s a slick video with more examples, and lots of numbers and figures, if that’s your thing.

agency: 72andsunny nyc
david goss, mikio bradley
patrick de young
ad: jeff rozman