nike was at tamika's retirement ceremony in Indiana to read the letter to her, and the crowd. getting to see her reaction was pretty special.
everyone in attendance got a poster with the letter on it, inspiring the next generation to shoot for the stars.
our film allowed tamika to tell her story, sharing the motivations that led to an unbelievable career.
agency: r/ga la
cd: jack jensen
w: patrick de young
ad: josh kopeika, nathan fyock
edit: trent ubben
strat: clayton taibi, conrad kaczmarek